Jagger google analytics and the future of search seo

Two dear things have as late as happened in Google-land. Together, these two events may have changed the afce of look about for ever. Jagger and Google Analytics. Jagger

. First, let's discuss Jagger. .

Just like (read out as well Oscommerce Optimization Search Engine ) Google updates have names. Google makes these changes periodically, and they're universally feared in so far as they can impact dramatically on a website's ranking. (A Google update is a change to by the way Google determines its rankings. ) The latest update is called Jagger, and it has look about engine optimizers (SEOs) completely the world in a state of panic.

Why was Jagger such a fearful update. . Simple. .

With Jagger, Google once all over again outsmarted healthy numbers of SEOs. (read out as well Smf Seo) do without this mostly on the part of swapping links, buying moderated links, and placing links on gratuitous directories. You look over, many/most SEOs spend their time (and their clients' money) trying to tips and tricks Google into thinking fact that their websites are any more relevant and capital than they really are. While there's duck soup guilty with these sorts of links (i.

E. All they really show is fact that the site owner has made a deal one more site owner. They're not considered 'black-hat'), they don't really show fact that the site is relevant or capital. In these deals, the incentive in behalf of the linking site owner is a salutatory link, money, or increased link volume.

Google by far prefers it when the linking site adds the link simply branch off the value of their happy or to increase their own credibility and authority. To this come to an end, Google invests millions of dollars and employs the world's smartest mathematicians give rise algorithms which identify sites fact that are trying to tips and tricks them. In other words, Gtoogle wants its look about results to contain relevant, capital sites, not sites fact that merely come out to be relevant and capital. And that's exactly as what Jagger did; and when it found those sites, it simply adjusted their ranking to any more accurately beat back their reliable importance.

(Unfortunately, it as well demoted some sites which actually deserve a worthy ranking. . It is hoped fact that these mistakes will be ironed check out with forthcoming minor updates, but then that's a topic in behalf of one more article. .

) From a technical standpoint, Jagger was all right described on the part of Ken Webster in his article, 'Google's Jagger Update - Dust Begins To Settle. ' - http.

//www. Com/topnews/topnews/Jagger. Webpronews. To summarize, Jagger.

1) Increased importance placed on IBL (Inbound Links) Relevancy. 3) Promotion of relevant Niche Directories (related to #1 & #2). 2) Increased importance placed on OBL (Outbound Links) Relevancy. 4) More weight thrown back to PR @ lanky domain.

5) Increased importance on AdSense placement relevancy. 7) Overall Blog demotions. 6) Possible introduction of CSS Spam filtering. 8) New and unresolved "canonical" issues.

Some any more interesting effects were reported on the part of WG Moore (http. Sitepronews. //www. Com/archives/2005/nov/9.

Html) each of which runs a number of tru out sites in behalf of SEO purposes. "all salutatory links had vanished. By monitoring the links to his tru out sites as with reported on the part of Google, he established fact that. We think fact that this is in so far as Google is down-grading or eliminating salutatory links as with a measure of popularity.

This does make sense, actually. Sort of a moderated method of buying a link, if you want to think of it fact that way. Reciprocal links are a method of falsifying popularity. .

. However, we as well noticed fact that these were from places where we had highly relevant happy. During the second week of the Jagger Update, a few of our salutatory links did come to support. They came from articles where we discussed our area of expertise.

Web Analytics, or from forums where we had relevant threads. The other group fact that came to support was one-way inbound text links, regardless of the originating web site. So we feel fact that these links came back in so far as of happy, not linking. These links as well had influential relevance to our web analytics enterprising.

In other words, they contained keywords and/or phrases related to our site and its enterprising. " In in short, Jagger undid the up against it work of thousands - but for millions - of people.

As a result, hard-won worthy rankings and revenues plummeted. My SEO copywriting website http. Interestingly, article PR (article submission) came through Jagger seemingly unscathed. //www.

Divinewrite. 4 to no. Com , in behalf of example, went from no. 1 worldwide in behalf of "copywriter", and I've employed article PR all but exclusively.

Whether it was promoted or the sites around it were demoted, all alone thing is clear. Google Analytics Article PR is all alone of for the best ways to obtain a worthy ranking.

The second monumental event to come about recently was Google Analytics - http. Google. //www. Com/analytics/index.

Html. According to Google, " Google Analytics tells you everything you want to know at a guess about now your visitors found you and about now they interact with your site. Google Analytics is a gratuitous web-stats solution which not only reports each and all the regular site stats, but then as well integrates directly with Google AdWords giving webmasters and insight into the ROI of their pay-per-click ads. "

Because in behalf of the at first time ever, Google will have access to your real web stats. Why is this such a landmark move down. And these stats will be far and away any more careful than those provided on the part of Alexa - http.

//www. Com. Alexa. Furthermore, Google's privacy statement says.

" We may as well use homebrew information in behalf of auditing, research and analysis to operate and improve Google technologies and services. //www. " - http. Google.

Com/intl/en/privacy. Now let's put two and two confer with. Html. 1) Google is 'giving' every webmaster in the world gratuitous access to quality web-stats.

2) Millions of webmasters will accept this 'gift', if only in so far as it integrates directly with their Google AdWords campaigns. 4) Google will enjoy the right to use these stats work out new technologies. 3) Google will then and there have absolute access to the actual web stats of millions of commercial websites. 5) What's the next logical step.

Google will use these statistics to help determine its rankings, of course. It's been on the cards - and frequently discussed - in behalf of great while. It should come as with no surprise. For example, Jayde Online CEO, Mel Strocen, recently published an article on this very topic, ' The Future of WebSite Ranking' - http.

//www. Com/articles/Search-Engines/The-Future-of-WebSite-Ranking. Site-reference. Html.

She just so asserts fact that. It will only be achieved on the part of factoring in as what is capital to people, and people will always remain for the best judge of as what fact that is. "Google's "democratic" vision of the Web will never be achieved on the part of manipulating algorithm criteria based on happy. The reliable challenge in behalf of look about engines in future is about now to incorporate web searcher input and preferences into their ranking algorithms.

" In fact, the Jayde Online network already owns and operates a look about engine, ExactSeek (http. //www.

ExactSeek. The Future of Search & SEO Com) which incorporates user popularity statistics in its rankings.

To date, ExactSeek is the only look about engine which uses visitor stats as with criteria in behalf of its rankings. We each and all know fact that Google specializes in taking a great idea and implementing and adapting it brilliantly. But Google isn't far and away back along the. This is exactly as what we'll look over in this case.

By combining link popularity and user popularity statistics, Google will be the only major look about engine look on both as what other sites think of your website and as what your visitors think of your website. So if that's future of look about, what's future of SEO. And in so far as they have most of all supreme algorithms in behalf of assessing link popularity, and will after a in short time have access to the farthest reaching, most careful web stats to assess user popularity, its competitors will be great while catching way up. The forthcoming of SEO is undoubtedly all alone where.

• one-way text links from relevant pages go ahead to be most of all dear links • the 'shotgun' approach to link buying declines • reciprocal linking go ahead to decline • mass email link requests decline

• free directory submission declines • article PR (article submission) increases • niche directory submission increases • article submission sites (e.

G. //www. EzineArticles, GoArticles, and ZapContent. • user popularity is as late as as with capital as with link popularity, which means. Com) lose a round a by far bigger and any more capital role in helping online publishers locate quality articles (due to the increasing article volume) O the quality of article PR improves so as increase site traffic, credibility, and loyalty

o the quality of website happy improves so as convert traffic and encourage repeat visits Clearly, the choices in behalf of SEOs will be pretty by far mad to paying in behalf of links at a rate of niche sites and/or engaging in article PR. Being an SEO copywriter, I may be a bit biased, if not mine, article PR is the hands-down winner in this comparison.

• It satisfies Google's criteria in behalf of relevance and importance. • It generates hundreds of gratuitous links quickly enough bring out it worth your while, but then not such that quickly as with to bring up red flags at a rate of Google (in the form of link dampening). Linking site owners key on your article and link in so far as, in doing such that, their site becomes any more suitable to visitors, and their enterprising gains credibility and authority. • Links are permanent and you don't have to pay to keep them there.

• You get a good deal with of of qualified referred traffic each of which already trust you and your expertise. (For any more information on article PR, read out ' How to Top Google with Article PR' - http. This satisfies Google's visitor popularity criteria, while at a rate of a very time bringing you a good deal with of of extra customers. //www.

Articlepr. Shtml. Com/SEO_Article_Submission. )

Conclusion The lesson from Jagger is, don't be at pains and tips and tricks Google.

They've got any more money and any more brains than virtually any one company in the world. Don't spend time and money trying bring out your site look out capital and relevant. It'll only come to an end in tears. Instead, spend fact that time and money actually making it capital and relevant.

Content - the real happy back along the the optimization - is the answer. Happy optimizing. After each and all, whether it's an article or a web page, it's the happy fact that keeps 'eyes on paper', and that's as what it's each and all at a guess.